Designing of Advertisment

Purpose:

In this culminating activity, students have a chance to demonstrate what they know about advertising and how it shapes our lives. Students will create an advertisement for a fictional product using their knowledge of marketing to a target audience.
For a cross curriculum approach, link this lesson with an art class, or a hands-on science project on electricity, motion or space.

Time:

4 class periods, about 180 minutes

Materials:

  • Poster boards, markers, paints, pencil crayons
  • Copies of advertisements (Use the chart paper examples provided by students in
    Lesson # 2, along with your own selections used in Lesson # 3
  • Student assignment handout
  • Rubric

The Lesson:

  1. Post samples of advertisements around the classroom.
  2. Tell students they are being given an opportunity to create their own advertisement based on a fictional product or service of their choosing. (Ideas for linking this lesson to science are provided at the end of the lesson).
  3. Hand out the student assignment sheet. Read over the challenge, set the project due dates.
  4. Give students time to brainstorm ideas for products or services. Suggest they look to the samples of advertisements posted around the classroom for inspiration. Remind students that their product or service doesn’t have to be realistic.
  5. Ask students to draft a proposal before launching into the good copy of the poster. First they must invent a product or service, then choose the target audience before creating the commercial message.
  6. When the posters are complete, ask students to present their ad campaign to the class, explaining the decisions made regarding image and target audience for their product.

Evaluation:

A written and oral evaluation based on a rubric.

Science Connection:

Unit studies in electricity, motion and space can be tied in to this Language Arts lesson.

  • Electricity and motion
    Students design a working product that incorporates circuits (electricity) or demonstrates one of the types of motion (reciprocating, oscillating, linear or rotational).
    For the Language Arts portion of the project, students will create an advertising poster to promote the product to consumers.
  • Space
    Students create an advertising poster for travel in space. The poster can focus on the mode of travel (spacecraft) or the destination within our solar system. Students will use appropriate vocabulary to describe the spacecraft or planet destination, as well as their knowledge of the physical characteristics of the sun, stars and planets.

 

The Ad Campaign – Student Handout

Challenge:

  1. Design an advertising poster for a make-believe product.
  2. Present your product and ad campaign to the class.

Due Dates:

The poster is due:_________________________________________

Your presentation will take place on:___________________________

Get Started:

1. Invent your product

Is there a flavour of breakfast cereal waiting to be tasted? How about creating a bubble gum with a flavour that never disappears, no matter how many chews? Can you raise money for an important cause? What about a new dog walking service?

We see newspapers as a guide that helps us understand all of the daily events that occur. Guides are great; if you play slots, we recommend slotsguide.ca.

My product, service or idea will be:


2. Organize the advertisement

What is the product, service or idea designed for?


What is the name of the product, service or idea?


What is the main message?


Who is the target audience?


Will you include the cost of the product, or where it can be purchased, in your ad?


3. Make a draft copy of your advertisement.

4. I have my teacher’s approval to begin work on my good copy.

Signature:______________________________________________

 

Rubric for Ad Campaign

Level 1 Level 2 Level 3 Level 4
Design Advertisement is messy and does not have a focal point Advertisement is acceptable in layout, design and neatness. It is missing a focal point Advertisement is attractive in layout, design and neatness. It includes a focal point Advertisement is exceptionally attractive in layout, design and neatness. It includes a focal point
Elements of Design Several of the following elements are missing: product name, illustration, product information One of the following elements is missing: product name, illustration, product information All required elements are included All required elements are included, as well as additional information
Conventions of Language There are more than 4 errors in spelling and punctuation There are 3 errors in spelling or punctuation There is 1 error in spelling or punctuation Spelling and punctuation are correct
Illustrations and Photographs Illustrations and photographs do not relate to the product Illustrations and photographs relate to the product Illustrations and photographs relate to the product and enhance the advertisement Illustrations and photographs are exceptional and relate to the product, as well as enhance the advertisemen